Adv. Certification in digital marketing course

The Advanced Certification digital marketing course is a newly improved course offered by Dicazo. This digital marketing course intends to train online business owners and digital marketing jobs enthusiasts on how to take advantage of the reach, the reduced cost and personalisation are advantage of the internet in marketing business, companies and industries as against the traditional way of marketing. The course would explore all new trends in internet marketing as it relates to digital marketing. This course is highly recommended for all online business owners.

OBJECTIVE

The Advanced Certification Course in Internet marketing aims to train itís students on how to manage a website for research, shopping and entertainment using content, bounce rate analysis, popularity of the site, architecture and response time to improve the visibility of the website and to drive traffic and generate sales for the website /Company as well as carry out reputation management, conversion rate optimization and web analytics.

COURSE OUTLINE

This internet marketing course is divided into several sections which includes

Module 1. Introduction to Internet Marketing & Online Branding

Module 2. Setting up Local Search Strategy

Module 3. Search Engine optimization (on page and off page optimization)

Module 4. Google Webmaster Tool (Search Console)/ Google Algorithms

Module 5. Site Analytic and Managing Data/ Reports

Module 6. Pay Per Click (PPC / Search engine Marketing)

Module 7. Social Media Management/ Social Media Marketing

Module 8. Youtube/ Video Marketing

Module 9. Content Generation & Planning

Module 10. Online Reputation Management

Module 11
. Influence marketing

Module 12. Mobile Marketing

Module 13. Email marketing

Module 14
. Leveraging value of Remarketing/ Funnel, Conversion in E-Commence

Module 15. Affiliate Marketing

Module 16. Google Adsence

Module 17. Live Project

TOOLS COVERED

  1. Google Search Console tool
  2. Google Analytics Tool
  3. Google Keyword Planner
  4. Moz PA/DA, Alexa, SEM Rush, Majestic, Ranking Tools
  5. Google My business
  6. Google AdWords
  7. Bing Ads & Twitter Ads
  8. Auditors and Report Generation Tools
  9. Mail Chimp

 

After course in internet marketing. Students would be able to work as

  1. Internet Marketeer
  2. SEO Managers
  3. Social Media specialist
  4. Site Anlyst and Webmasters/li>
  5. Creative content developer
  6. Affiliate Marketeer/ Manager
  7. Internet marketing trainer
  8. Online reputation manager
  9. Brand manager
  10. Online Business Analyst
  11. Site Strategist

What Student Can Do After This Course:

Digital Marketing Analyst.

Programme Schedule
Normal Track
Course Duration: 3 months
Schedule: 1 Hour/5 days a week
Fast Track
Course Duration: 2 months
Schedule: 2 Hour/5 days a week