OBJECTIVE
The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with the similar brand or keyword.
COURSE OUTLINE
- Introduction to Search Engines functionality
- Search Engine on and off page optimization
- Keyword Research , Analysis Through Google Analytics and Google Search Console
- Search Engine optimization tools
- Content strategy and Blogging
- Link Building strategy
- Google Algorithms
- Global Search Engine optimization
SEO COURSE BREAKDOWN
MODULE 1
Introduction to Search Engines functionality
- History of search engines
- How search engines works
- The anatomy of a search results page
- Organic vs sponsored search results
- Search engine crawling, indexing and caching
- Schema, Rich snippets and data structure
- Penguin, Panda, Hummingbird & other algorithms
MODULE 2
Search Engine on and off page optimization
- Content optimization
- Anchor texts
- Title optimization
- Internal and external linking
- The relevance of architecture in optimization
- Video optimization
MODULE 3
Keyword Research , Analysis and keyword terms
- Keyword density
- Keyword prominence
- Keyword positioning
- Keyword planner
- Keyword ranking
MODULE 4
Search Engine optimization tools
- Google Analytics
- Google webmasters and working with penalized sites
- Google keyword planner tool
- Google My business and bing places
- Alexa rank checker
- URL rewriting tool
- Cloaking checker
- Google pagerank tool/ Moz PA/DA, Alexa and other ranking tools
- Back link anchor text analytics
- Errors Types and Redirects
- Rank signals
- Backlink builder
- All in one seo packs
MODULE 5
Search engine optimization during web design
- Title , Meta description and meta keyword
- Spider-friendly code design
- Navigation element plan
- Search Engine compatibility and web layout for search engine optimization
MODULE 6
Back Linking
- Directory submission
- Social media posts and shares
- Guest posting and Article submission
- Blog commenting
- RSS feeds
- Links solicitation, One way links, two way links and links farms
MODULE 7
Spamming in Search Engine optimization
- White Hat vs Black hat vs Grey hat seo Techniques
- Duplicate content
- Cloaking and phishing
- Page redirects
- Doorway pages
- Hidden text
- Keyword stuffing
- Link farms
MODULE 8
Global Search Engine optimization
- Optimizing a website for global presence
BY THE END OF THE Search Engine Optimization Course, STUDENTS WOULD BE ABLE TO
- Effectively optimize a website for excellent organic search results.
CAREER OPTIONS AFTER COURSE
Students who complete this course have the following career options
- Search Engine optimization manager
- Search Engine optimization specialist
What Is The Fees Of SEO Course?
Basic fees starts from Rs. 15,000/- while advanced level courses cost more. The fees will may vary depending on the course you choose. There are also levels of training you can choose based on your existing knowledge and choose the course that meets your requirement.
SEO Course
Rated 4.9/5
(based on 850
customer reviews)
Programme Schedule |
Normal Track |
Course Duration: |
4 months |
Schedule: |
1 Hour/5 days a week |
Fast Track |
Course Duration: |
2 months |
Schedule: |
2 Hour/5 days a week |