Module1. Illustrations & Web Imaging
- Planning a website using a structured document
- Site Navigation Types
- Advanced Responsive UI by creating web assets
- Typography and colour sense for Web design
- Scribbling the layout
- Creating web templates
- Slicing the templates
- Recognizing Good design vs. Bad Design
- Optimizing images for faster downloads
Module2. Core UX & Web Functionality
- HTML5/CSS3 with Dreamweaver CC
- JQery and Bootstrap,
- Creating and Testing Responsive design
- Web 3.0 standards,
- Java Script,
- Testing and Maintaining a website,
- FTP controls.
Module 3. Core PHP & content management systems
- Installing Servers for PHP testing
- Arrays, Super Arrays ($_GET, $_POST, $_SESSION)
- Strings, Form Functionality, Form Validations
- Running MYSQL Queries through PHP
- Setting Joomla Content Management System
- Setting WordPress Content Management System
- Admin controls and modifications in CMS Database
- Designing Dynamic Websites using PHP
Module 4. Advanced PHP & E-commerce integration
- Classes and objects in PHP (OOPS)
- OOPs, OO programing or object oriented programming.
- Inheritance, Abstraction, Polymorphism, Encapsulation
- Difference between PHP 3 ,PHP 4, PHP 5 and PHP 6
- AJAX- Connecting & checking server using JavaScript
- Checking XML HTTP request object in browsers
- Discussing PHP Frameworks
- Integrating Shopping Cart integration in website
- Setting up/ Checking E-Commerce in a website
- Practicals and Live Projects
Module 5. Advanced HTML5/JQuery and CSS3
- Vision and Future of HTML5
- HTML5 elements and attributes.
- Using the audio, video and canvas elements.
- Using new JavaScript APIs. and JavaScript alternatives
- Data Storage in HTML5, Offline Applications, Geolocations
- HTML5 Web Workers, Messaging APIs, Web Sockets
- Applying JQuery, JQuery as alternative for Flash
- Selecting and Manipulating DOM Elements with jQuery
- Event-Driven Programming with jQuery
- jQuery and Ajax
Module 6. Digital Marketing- Advanced SEO
- Understanding SEO and why is it required for your business?
- Analysing site for SEO- Diagnosis Report Vs Treatment
- Undertanding Panda/ Penguin/ HummingBird/ Pigeon etc.
- Working on URL/ Meta/ Title Alt/ HTags of your site
- Setting up/ Managing WordPress blog on your site
- Competitor analysis & strategising your SEO
- Quality backlink generation through High PR/ PA/DA sites
- Google My Business/ Classifieds/ Forums/ Bookmarking content
- Creating high quality and engaging contents
- Video Sharing/ Content sharing through Web 2.0 data
Module 7. Advanced PPC & Remarketing
- Setting up first Adwords campaign for your website
- Managing My Client Center for Adwords
- Creating attractive ads with high quality scores
- Landing page creation for better ROI and CPA
- Setting up goals and funnels in Adwords Campaign
- Remarketing and developing audience,
- Managing CPC & increasing Conversions for Campaign
- Setting up and mangaing Adsense
- Managing Ad Extensions & Display networks
- Bing/ Facebook/ Twitter Paid ads management
- Reporting and Case Study
Module 8. social media optimization (SMO)
- Understanding & levaraging value for your business through SMO
- Setting up FB Business page and increasing engagment on Business page
- Creating engaging posts/ contests/ culture/ events
- Managing insights/ Talk-abouts and reviews from audience
- Managing SM eg. Linkedin, G+, Youtube, Pinterest, Twitter etc.
- Video / Photo / Audio Sharing (YT, Vimeo, Flickr, Podcasting)
- Managing Coupon based sites and Location based services
- Scheduling posts for better results
- Strategising SMO Proposals for Ecommerce sites
- Integrating Social media marketing with SMO
- Word of Mouth and Viral Marketing through SMO
- Measuring ROI, financial, customer satisfaction, awareness
Module 9. Analytics & Google Search Console
- Setting up Analyics/ Webmaster tool
- Applying Analytics/ Webmaster code on site
- Applying Data structure/ Highlighter/schema.org on site
- Applying Disavow for removing bad spammy links
- Removing errors on site reported by GWT, Bing WM
- Setting up Authority on website
- Managing �Google My Business� through GWT
- Understanding Organic/Paid/Referral/ Direct Traffic in GA
- Adding/ Managing more sites in Google Analytics
- Observing traffic trends in GA
Module 10. Email/ Affiliate/Mobile marketing
- Email content that drives more Conversions
- Building and managing an Email list
- Driving response with Psychology-based Marketing
- Writing Conversion (copywriting & content essentials)
- Email Newsletter foundations: A Roadmap for Success
- Maximize Email deliverability to drive revenue
- Best affiliate sites for monetization- Setting up acounts
- Obtaining/ placing tracking code & getting approved for AP
- Generating revenue through a membership site/ list building
- Generating revenue through Mobile Messaging/ Apps
- Whatsapp Advertising/Mobile Video sharing
What Is The Fees Of Web Development Course?
Basic fees starts from Rs. 15,000/- while advanced level courses cost more. The fees will may vary depending on the course you choose. There are also levels of training you can choose based on your existing knowledge and choose the course that meets your requirement.
Web Design, Development Course
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