Digital Marketing is about reaching customers through digital channels, such as search engines, social media, email etc. These digital channels link consumers with sellers and facilitate one to one communication between the businesses and customers.
Any type of marketing that includes promotion of goods or services through any digital medium is called digital marketing.
Various digital channels through which online marketers advertise for strong digital presence.
1. Search engine optimization (SEO) -
SEO is an organic way of attracting quality and quantity of traffic of your website and obtaining high ranking in various search engines such as Google, Bing, yahoo etc. It is the process of optimizing websites for search engines.
2. Search engine marketing (SEM) -
Search engine Marketing is a paid medium to advertise the website on search engine result pages. It involves strategies that make sure that you rank in search engine results.
3. Content marketing-
Content Marketing involves range of strategies and techniques to market the product or service through content to engage the customer and generate trust. It involves providing the right information to the targeted customers. Marketers provide the information through their content, such as blog posts, infographics, eBooks or videos.
4. Social Media Marketing (SMM)-
Social Media Marketing involves creating and sharing content on social media in order to achieve defined goals. Great social media marketing can ensure success in business. Ensuring the presence at social media platforms, creating social media user driven quality content and examining feedback and updating the content are the ingredients of good SMM strategy.
5. Affiliate marketing-
Affiliate Marketing is the practice of recommending a company’s product or services to the customer or redirecting them to the seller. Online retailer pays commission to the external website for the traffic or conversion from the reference on the third party website.
6. Email marketing-
Email Marketing is advertisement to the targeted audience through email. It is the process of engaging with your prospects through email. It is the most effective technique to keep your client base updated about your offers.
In short, the digital Marketing encompasses all those activities by which marketer presents right content to the customer at the right time on a digital platform.
How to learn Digital Marketing?
The fact of the matter is that one does not necessarily be an engineer or an IT expert in order to learn this skill set. There are various ways to learn digital marketing course.
· Online-
You can always take the course online. Many universities worldwide offer digital marketing course online. You can find some courses online, for instance https://www.emarketinginstitute.... or on https://www.coursera.org/special...Virtual classrooms are also as effective as actual classrooms, if you want to save travelling time and cost.
· Training institutes-
Course can be learned at a reputed institute providing an opportunity for certification on successfully clearing the exam. There are various institutes which offer courses. The advantage of an instructor led program is that you can ask questions and practice. When it comes to finding the right institute, one has to keep some points in mind before choosing the best fit for oneself. An institute providing necessary practical classroom training should be sought. Since digital marketing is a dynamic field, not a static one, an advanced curriculum catering the current marketing need is important while enrolling into the course. Besides, certifications are important. Choose the institute that provides you an opportunity to take a test and get certificate thereafter, since certification stands testimony to your acquired skill and makes it easier for you to get job.
· Digital Marketing workshops and webinar-
Attend regular meetups or webinars on a variety of different marketing topics. Take an informed decision after looking at the past workshops and see the career of your participants. Google it and you will find various platforms offering web seminars.
Scope of Digital Marketing:
Market has to be always consumer oriented. What consumer wants has to be offered. With growing use of internet and technology developing at rapid speed, it is important that marketer as well as consumer becomes digital savvy.
Each and every stakeholder in the market is therefore constantly developing and updating digital marketing skills. More and more businesses are shifting from offline marketing strategies to online marketing strategies. According to CISCO INDIA VNI REPORT, internet traffic in India will grow to 829 million in 2021 up from 373 million in 2016.
Marketers have to cater to this growing need and use of internet or digital medium to promote their goods and services. They must generate demand on internet as well as deliver via internet. Traditional marketing services will no longer cater to the customer needs. Companies like Uber, American Express, and Airbnb are some of the pioneers in this emerging digital marketing business. They are creating content that draws attention of the customers, which in turn help them generate leads and subsequently help them in conversion. So why would not they invest in hiring professionals who develop strategies for them?
As we know, the scope of digital marketing is tremendously increasing therefore this skill set is required to promote small ventures, start ups as well as big organizations. Great demand for good quality marketing talent will be sought.
This is the best time for aspirants to learn, since this is a turning point in the age of marketing business, where there is still a gap between digital marketing spends and traditional marketing spends. Before all marketing expenditure shifts to digital media, it is wise to get experience and create a scope for oneself in this growing platform.
The scope of digital marketing is not just restricted to one domain. There are various areas where one can get specialization. Various positions get open once you recognize your interest and expertise in a specific domain.
1. Digital Marketing Manager-
The most important role in digital marketing business is that of the digital marketing manager. A manager works on how to drive traffic to the website, create overall strategic campaigns. Do not hesitate to aim at this role if you have a managerial level approach to different tasks at hand.
2. Web designer-
If you have love for coding, get specialized in this role. The secret behind all those user friendly and creative looking websites is a web designer.
3. Social Media Manager-
Give yourself a push for this role, if you always turn out to be a busy bee at social media. As a social media manager, update on current social media trends is important. Planning strategies according to current social media trends is what a social media manager is responsible for.
4. Content writer-
If you got a knack for content writing, this role is definitely meant for you. Create content that has the power to spread across with the help of SEO and other trends, since this job means calling traffic through quality content.
5. Web analyst-
A web analyst manages complex systems and software, analyses visitor’s behavior, interprets web traffic data in order to make recommendations to improve overall website performance. Great understanding of data is very important for a web analyst.
There are many other roles in digital marketing such as email marketing manager, e-commerce manager etc. With increasing scope of digital marketing, the scope of these roles will increase.
Curriculum of Digital Marketing course-
The curriculum of Digital Marketing course includes various modules. Various institutions have set modules as per their standard time and duration of the course offered by them. In general, Curriculum includes:
1) Overview of Digital Marketing-
What is digital Marketing, its scope, framework and process of Digital Marketing?
2) Keyword research training-
How to find highly searched keyword and how to plan keyword for effective marketing strategies?
3) SEO Content Creation-
SEO friendly content generation, effective content ideas and strategies of content development.
4) Website designing-
How to create a commercial website, skills for an effective user design.
5) Search Engine Optimization-
Off page and on page optimization for inbound lead generation and to rank higher.
6) Web analytics-
How to keep track of visitor’s behavior and take effective decisions based on the outcomes by Google Analytics?
7) Social Media Marketing-
How to use social media for marketing, what are the ethics and process of working on social media?
8) Search Engine Marketing-
How to drive traffic by purchasing paid ads?
9) You tube channel Marketing-
How to do effective marketing through youtube by creating engaging videos?
10) Mobile Marketing-
How to targeting audience on mobile devices through SMS etc.
11) Email Marketing-
How to do marketing through Email, factors affecting email generation and reaching the target audience effectively through email?
12) Affiliate Marketing/ Google AdSense-
How to generate income through affiliation with the businesses?
13) E-commerce Marketing -
How to sell on internet and convert visitors into buyers?
How I learned Digital Marketing?
The quest to be out there on a public platform prompted me to learn about what Digital Marketing is. Prior to a loosely held conversation with some colleagues, I had not heard about the concept and scope of digital marketing. Vaguely, I started researching about the scope and benefits of the course. I found it interesting, though I did not make a decision to invest money directly into it and rather see for myself first. I started acquainting myself with terminologies and making background on all marketing related terms and concepts. Just as before diving deep into the ocean, you have to have some important devices from wet-suit to diving cylinders to watertight mask readily available with you. The same holds for diving into a new domain.
Then after getting some technical understanding on digital marketing, I started searching for some professional help. There are various training institutes in Delhi to provide advance courses. After taking demo classes for digital marketing, I finalized a digital marketing training institute located in Rohini, Delhi Digital Marketing Profs.
As digital marketing is a practical subject and I wanted to learn on live project. Digital Marketing Profs trainers have a wide range of industry experience, they helped me in starting my blog Ritu Arora ,which was my goal for a long time but due to lack of proper guidance, I was unable to start anything.
