Is Google AdWords better than Facebook ads?

Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. ... When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.

Do Google ads really work?

So... Does Google Ads Work? Yes, Google Ads works. Google Ads is an affordable form of advertising that allows for targeting qualified, in-market prospects, and if managed correctly, it can deliver strong ROI, helping you grow your business's leads and sales.

Is Google AdWords certification worth it?

You can use the certification to build social proof, gain credibility, and even drive more sales with a better value proposition. But one of the best benefits comes in the form of free promotion. ... When you get certified on AdWords and become a Google Partner, they will list you on their verified website of partners.

How long does it take to learn Google ads?

Dicazo Institute has planned their course of Google AdWords in such a way that it will cover all the topics in minimum duration possible.

Is Google AdWords Certification hard?

There is only one Google Analytics exam. The Google AdWords and Analytics tests basic to advanced knowledge of the Google products. With a required passing score of 80%, the AdWords and Analytics exams are rather difficult to pass. Thankfully, digital marketers can retake an exam after 7 days.

Ultimate Google Ads Training 2020

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Introduction/Course Overview

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that we have picked up and developed over 11 years running Google Ads campaigns for small to large scale clients.

We explain the idea behind each technique and We give you ideas and example cases on how We have used it. We then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns; we look at real data and actual results.

We've also now included access to a propriety Google Ads analysis tool that We've built which using ML and regression modeling to help you analyze, predict & forecast performance in your Google Ads account

What Will I Learn?

Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid Listings
Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilize Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default last click is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimization could never reach

Includes:

Flexible Batch timing
Subject Notes
Supplemental Resources
Portfolio Preparation
Certificate of Completion
Get Real time Projects to Practice
Attend 2 to 3 Classes with free of cost
Free Technical Support after completing course
If you absent any classes, back up Classes available
Free Technical Support on Freelancing Projects to Earn more Money
Free Interntet and Laboratory Facility

Curriculum For This Course

Google AdWords Fundamentals

AdWords Intro
Ad Rank
Landing Pages
Walk Through: Landing Page Examples
Campaign & Ad Group Fundamentals

Targeting and Bidding

Location Targeting
Walk Through: Location Targeting
Walk Through: Location Groups
Language Targeting
Walk Through: Language Targeting
Walk Through: Budget
Walk Through: Bidding
Walk Through: Start/End Date
Walk Through: Audiences
Ad Extensions
Walk Through: Sitelinks
Walk Through: Call Outs
Walk Through: Call Extensions
Walk Through: Additional Settings
Walk Through: Adding Conversion Tracking

Creating Ads & Adding Keywords

Creating & Writing Ads
Walk Through: Creating Ad Groups
Walk Through: Creating and Writing Ads
Adding Keywords
Keyword Match Types
Walk Through: Adding Negative Keywords
Dynamic Keyword Insertion
Walk Through: Dynamic Keyword Insertion
Section 3: Links & Further Reading

AdWords Strategies & Research Tools

Walk Through: Competitive Research
Google Keyword Planner
Walk Through: Using Google Analytics for Keyword Research
Better Keyword Research

Optimization

Optimization Overview
Optimizing Campaign Settings
Optimizing Through A/B Testing
Optimizing with Ad Extensions
Optimizing Click-Through Rates
Optimizing with Negative Keywords

Display and Remarketing

Intro into Display Campaigns
Walk Through: Display Campaigns
Intro into Remarketing
Walk Through: Remarketing

Requirements

This Google AdWords Course, you should have a website, landing page, or Facebook page that you want to send traffic to.
BUT even if you don't have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
All you need is a laptop, tablet, or smartphone with an internet connection!
NO experience with AdWords required!

Who This Course Is For?

Entrepreneurs
Marketing Professionals
Business Owners
Marketing Students

After The Course You Will Be Able To

Run google AdWords for a website
Generate traffic to a website
Monitoring traffic activity

WHY DICAZO JAIPUR?

The most important reason why you should consider coming to DICAZO to learn this course is because DICAZO COMPUTER INSTITUTE offers the most integrated courses with the maximum possibility of job opportunities on your profile. As a part of DICAZO India which is a leading platform with thousands of Alumna’s and Alumnus’s whom have since graduation from the course have been making waves all over there chosen area of concentration while earning big time Cash and Paychecks, DICAZO Jaipur holds much more than just assurance for this course. For more info’s on course details or any other issues please call us on 91 7976882245 or mail to:- dicazoinfo@gmail.com.

Students Also Learn These Courses

Frequently Registered Together

SEO + SMM

What Students Are saying:

Malvika Jain (29th March 2020) wrote:

"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things told here, and trying other courses by sir. The GA part was great."

Shashank Joshi (29th Jan, 2020) wrote:

"Their faculties absolutely amazed me by their knowledge. I expected that course to be " The usual HOW TO " But it actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's the really advanced course."

Brijesh Singh (10th October, 2019) wrote:

"This is the best ads course that I have seen. very good to understand..."

Parthi Shah. (1st July, 2019) wrote:

"Perfect match. I wanted to take my Google Ads and Analytics knowledge to another level, and this course is perfect for it. I've gone through it twice and will go through it at least one more time to really absorb it. I'm looking forward to working through their full Digital Marketing course next."

Chandra Shekhar (1st June 2019) wrote:

"I highly recommend this course for anyone who is managing a Google Ads account and wants to take his/her skills to the next level. I have been managing an AdWords account for about half a year now and there are so many changes that I want to implement from the knowledge I learned from this course. This is a great course for advanced users no doubt about that."

Jaya Mutthu (May 2019) wrote:

"I have been working in google ads for a few years now and was looking for more intermediate/advanced training and ideas. This course gave me new ideas and insights into how I can improve my clients (both old and new) campaign performance. The course uses up-to-date Adwords format (as of May 14, 2019)."

FAQ

If you have any question about the course then you can find it here.

What is the fees of Google Adwords Course?

If your want to know about the fees of Google Adwords Course then please contact us on this number 7976882245 or you can drop us a mail on dicazoinfo@gmail.com

Which institute is best for Google Adwords Course?

Dicazo Computer Institute is the best institute for Google Adwords Course. We offer fully practice-oriented courses with placement assurance. Our expert faculties provide individual guidance to help you groom as an industry-ready, trained professional. We have highly qualified teachers and flexible batch timings. Our course fees is reasonable you can compare with others. You can pay fees in installments. So hurry up and enroll today.

What is Google AdWords?

Google Adwords is a Google product that helps online businesses advertise themselves online by placing image or banner ads, mobile text ads, and in-page video ads. AdWords is not like other Google products: you need some skills and training to use it right. Google Adwords helps online businessmen in creation of PPC ( pay-per-click) campaigns that attract visitors to specific websites. Good specialists that work in online marketing pass Google Adwords Fundamental and Advanced courses to squeeze the best out of Google Adwords. �Is it that difficult?�, you might ask. Yes, it is. That is why I strongly advise you to hire a PPC specialist instead of creating a PPC campaign yourself. Here are several reasons why: Well, there are dozens of tools and features that are good for one online business and futile for another online business, And an expert ( the person with skills and experience) knows which tools are the best for you In order to create an effective PPC campaign (take into account that an effective PPC campaign means cheaper PPC campaign, and that what most businessmen want at least during a start-up stage!) is all about relevant, effective, and accurate keywords. Researching the right keywords is an art in itself and experienced online marketing specialists use a lot of expensive tools to find the best keywords for a certain business. Managing AdWords account is not an easy task to do, it requires time and even more time. Besides, regular analysis of your users behavior is a must for a successful campaign. Analyzing users` behavior on a regular basis can help you advertise your product or services better and will save you from click frauds. Click fraud can exhaust your business, make sure you know how to make your PPC campaigns effective.

What is the career scope in Google AdWords?

The scope is huge only if you know what it takes to perform in the present day market. Google AdWords is the world�s largest advertising platform in terms of its reach, targeting options, and reporting. It keeps changing, there are updates every other day, and then the online users� behaviour is changing, and so is the industry changing like never before. For this reason, as an AdWords Expert, it becomes crucial to adapt to these changes and be informed of what�s going and be able to foresee the changes coming in near future. In short, the scope is literally huge for everyone who loves challenges, are the believer in consistent learning, are great at reading, analyzing, and understanding data. For the rest, there�s nothing but frustration. If you can bring values for your clients with your expertise and you base your growth on your clients' growth, you are awesome and the growth is huge. If you are someone who can do anything to pass an exam and be lazy and shirk throughout the life afterwards, like in a govt. job, it�s not for you, move on. Seems to hard to read that, but it�s true.

Which is the best book for Google Adword Course?

Here are some good books that can help you to learn.

Google Adwords (English, Paperback, Holdren Anastasia)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)