Mastering Magento

Magento is an open-source php based eCommerce platform, which offers small businesses and organizations ultimate E-commerce solutions and extensive support network. It has a flexible modular architecture and is scalable with many control options that is helpful for users. It empowers sellers to set up a webstore where customers can come and buy a product. Sellers can manage orders, update product inventory, invoicing, order tracking and digital payments through a Magento powered store. Seller can bring traffic on the website by marketing his website and showcase his products and visitors coming to the website can further decide upon making a purchase. They can offer a �buy now� button or �contact details� in case customer is interested he can make respective actions to complete the order. As the customers makes an order on the website by making a digital payment or ordering it with the convenient way possible. The seller can in return deliver his services that is under consideration. So, managing a complete e-business is possible by setting up a store on Magento. Magento is focused towards eCommerce development and has thousands of plugins available to enhance the functionality of a store and thus sell 1000�s of products from his website.

The answer depends on the context. The value of an eCommerce platform is not judged on its own capabilities. It is all about fitting well with the business process. There are cases when Magento can be consirered the best eCommerce platform. And there are some cases in which Magento is not the most suitable and effective solution. In the end, it all comes down to what kind of business operation and scope you have - there is no one-size-fits-all solution and that is important to remember. As such, I would call Magento as one of the most effective eCommerce platforms available because of its diversity and relative accessibility. You can do a lot of stuff with Magento, there are enough tools to provide multi-layered operation without losing track of any proceedings. However, you have to know what are you doing in order for it to be truly effective. One would argue that as a free open source solution WooCommerce might be much more attractive and there is a bit of reason to it. From purely technical standpoint, WooCommerce can be a very good fit for small and even medium businesses. There are many tools to play with and you can tweak it any way you want it to. But the thing with WooCommerce is that it requires considerable coding skills in addition to the business gut. Which is not everyones cup of tea. On the other hand, Magento is far easier to operate with. It requires some coding skills to get by but there is also enough support to get through without bursting into tears. In conclusion, I would say that Magento is the best eCommerce platform from a technical standpoint, but I would doubt that it would fit every business.

Magento is the best ecommerce platform for the website development. Magento is being used and preferred by 30% of the ecommerce website business entrepreneurs around the world. Magento comes with two different editions as community and enterprise editions. Magento has been leading the ecommerce development places and many shopping cart and hotel websites are using this platform. Magento is an open source technology platform comes with more number of extensions and modules. Magento manages the functionality, virtual visual looks and over-all appearance of the e- Commerce store. It have a variety of robust features and offers extraordinary flexibility to e-commerce store vendors. There are many reasons, why e-commerce website development should use Magento. Whether it�s about developing a new store or upgrading to a new version, Magento constantly hits the top place with its detailed framework that has established to be ideal for different business necessities. So, let�s look at some of its features and learn why Magento is a better option for E-commerce website development. Why Magento Is Better Than Other eCommerce Platforms? Simple and user-friendly features Updates the website robotically. This exclusive skill is typically not existing on other e-commerce platforms. Functions of Magento Ecommerce Platform is very simple, fast, and flexible. Visitors can surf easily, buy at ease and enjoy services handily. It supports several websites to uphold services and products, across domains. It helps in creating scalable websites and also helps in scaling up existing websites. Magento was accepted as the most trendy eCommerce platform in the world, in the year 2013. In the year 2014, despite having the tough and increased competition, the market share of Magento is very high and its most popular eCommerce solutions. It is approximately 30%. It is very popular and have very long history. Therefore, plenty of information is available for users as well as developers.

I will take a new perspective to answer this question, which assumes that you will be looking to either expand your physical brick and mortar presence with a nice new online site, or you will plan to create a physical brick and mortar presence with an online site as well. Now that our assumptions are set lets take a look at this question from a pure ROI point of view, since at the end of the day this is what we are looking to achieve when selling online or offline. In this calculation we will look at the benefits of Magento vs. Shopify from a technical challenge, design and customization, marketing effectiveness, inventory channel capability, ease of inventory management, apps and integrations, in store usefulness, and overall time needed to manage for results. Technical Challenge- After working with a lot of retailers, certainly one of the biggest concerns with a website is the technical know-how required to operate it. Most smaller retailers, and even mid size retailers don�t have a full time technical developer to create/manage the site. How do Magento and Shopify compare here? Shopify- This option is certainly the most technical friendly, as you really won�t have to do any development work if you don�t want. Shopify if a complete plug and play solution which will require you simply to choose the theme you like, fill in the sections of content with you own, and launch to the world. Shopify is a hosted platform, even when you connect your own domain, so there is no need to place files on the server, or connect your hosting Cpanel to sit your site on. It�s important to point out that Shopify uses their own .liquid framework, so when your site is up and going, you can begin to customize the look and feel of it, with developer know how. If you have a small bit of computer skill, and can easily navigate computer programs (not development) like word/excel/wordpress, you should be able to follow the online tutorials, and build yourself out a site. This will potentially save you some money, using sweat instead, or could be a cost effective way to get something up and going quickly for around $400-$2,500 depending on complexity required through a retail solutions company like Orkiv :-) Magento- Right out of the box, the �Community Edition� of Magento is a eCommerce framework which gets downloaded to your local machine, and is setup/hosted on your own server infrastructure. This solution out of the box is going to require a good bit of time and technical know-how in order to setup/configure/build/run. Magento is a download, thus it will run locally on your computer, through your own development programs. You can configure all files and how the actual site will display content, adapt to customers, and deliver an overall user experience. This will require a full time developer/company to create and setup your site which can run in the range of $500�$10,000 or more depending on customization and infrastructure needed to support operations. On the more expensive end is the Magento enterprise edition which will run you ~$18,000 per year. Enterprise edition will give you complete control over store credit, advanced return management, custom admin control, full support via phone, and in depth product management/customization capabilities depending on prior shopping habits. This solution will still require development expertise, but is superior in that it will deliver full scale customization to create a unique storefront. Consult with us for further questions. This solution needs large scale volume to make the extra features worth it to manage, and extract added value out of the platform. ROI can be achieved, and even accelerated from enterprise perspective because the added features will lead to more sales, but it must be a centerpiece of operations to run it profitably.

For the non-developer making an eCommerce site with a content management system (CMS) will have some advantages. You can rapidly and simply control the contents of your site. You have to think about Which platform is best for you?. Choosing an eCommerce platform should satisfy your needs and requirements. e-commerce site is an essential thing to pick the an appropriate e-commerce site, for generating and maintaining the site, since it decides the success and failure of your business. Magento and WordPress both platforms are more composite end of the CMS range. Analyze your eCommerce store needs: A good place to get started is by defining what you need from your store, that will help you to set these goals as the best solution. Analyze your shop size Fix on your budget What's your timeline How easy or composite is your products What's your server efficiency How many Users, Contributors or Administrators you are going to have What is your skill level Magento: Magento is probably the best eCommerce platform here. However, this is a flexible shopping cart, an open source technology that controls the look and content of the online store. Magento SEO is very powerful and it is a catalog management tool. Magento community is an open source for massive and large scale SaaS based companies. Magento is considered to be an absolutely inadequate giving optimum performance. Magento provides a unique feature for backend and frontend, which helps to improve techniques such as creating analytics, marketing and management options. Magento offers many add-ons and themes for easy update customer experience. It can be easily designed by developers/experts. The Magento community is great and helpful. Advantages on Choosing Magento: � Magento is included with many payment gateway options such as PayPal, PayUmoney, PayUbiz and many more, you can add your own payment option. It generate your business approach by helping Analytics. � Helps analyze your statistics, sales reports, value of products and more. � SEO friendly URLs and more SEO features including custom meta descriptions for all products. � Magento is filled with features that are not broadly available on the other platform, for example you can manage many and support multiple currency and multi-language languages. � Magento layout allows flexibility and customization, you can design your online store. � Its most powerful and over 10,000 products can be easily handled. Click here to view Magento Front-End Features. Click here to view Magento Back-End Features. So which CMS eCommerce platform is better Magento or WordPress: Before choosing an eCommerce platform you should analyze that platforms features and functionalities with your needs and expectations. It's obvious that Magento is more proficient and optional platform when compared with WordPress. With the help of Magento developers you can promise that their work will amaze you clients every time. Magneto remains the eventual preference for selling the products online. When consideration the quality, features that are perform in the eCommerce sites Magento stands at top than WordPress. Magento is best CMS platform.

Here are some books that can help you to learn Magento?

 

• Instant Magento Performance Optimization How-to Paperback

• Magento Best Practices Handbook Paperback 

• Learning Magento Theme Development  (English, Paperback, Carter)

• Getting Started with Magento Module Development  (English, Paperback, Branko Ajzele)