How to decrease bounce rate of an e commerce website?

Are you not able to track enough traffic to your website?
Do the visitors just peep in your website and exit?
If yes, this indicates the visitors are not interested in your web content. Glancing at the website and then quitting it in lesser time in known as bounce from a website.
Now let’s have a look at the technical definition of bounce rate. Google Analytics defines bounce rate as the percentage of the viewers who only visit the page they land and then abandon it. The user may leave the web page due to a certain number of reasons.
The page may have design or functionality issue. Pop-ups are a nightmare and the visitor is likely to quit.